Entertaiment is the art of providing amusement. It may take a formal, scripted form as in theatre or music or be informal and unscripted as in games. It can be private, as in the case of an individual selecting a personal entertainment from a now enormous array of pre-recorded products; or it can be public as in the case of a performance intended for thousands, or even a global audience. Entertainment is often regarded as frivolous or lighthearted but it also has serious aspects, for example, in the case of ceremonies, festivals or satire. It is a very dynamic and flexible activity with seemingly unlimited potential for creative remix.