How Casinos Use Design and Psychology to Trick You Into Gambling

A casino (also known as a gambling house or a gaming hall) is a place where people can gamble on games of chance or skill. Modern casinos are large, elaborately decorated buildings that offer a variety of gambling options. They also feature restaurants, theaters for live entertainment, and shops. Some are located in tourist areas, on Indian reservations, or on riverboats on waterways across the country.

Casinos earn billions of dollars each year for the companies, investors, and Native American tribes that own them. They provide jobs, attract tourists, and generate significant tax revenues. But critics argue that a casino’s economic benefits are outweighed by its negative social and psychological impacts, including the damage caused by compulsive gambling.

How Casinos Use Design and Psychology to Trick You Into Gambling

The elegant spa town of Baden-Baden first welcomed European royalty and aristocracy 150 years ago. Today, its casino, modeled after Versailles, is one of the most extravagant in the world. Its gaudy decor and bright colors—especially red—are designed to make guests lose track of time. In fact, there are no clocks on the casino walls. And though you’d never know it from looking at the floor, every casino table has a hidden camera. These cameras are monitored from a room full of security monitors that can zoom in on suspicious patrons. Casinos rely on this high-tech eye-in-the-sky to ensure fairness and security. They also watch for patterns in the way patrons play, such as how dealers shuffle and deal cards or where the betting spots are on a table.

Posted in: Gambling