Fashion is a multifaceted industry that encompasses design, manufacturing, distribution, marketing and advertising of clothing. It is sometimes referred to as the “fashion business”. In terms of clothing, fashion encompasses a wide range of styles and trends that are continually changing, often with reference to cultural, social and economic factors. Fashion is also a form of self-expression, as the clothing we wear can give insight into our personalities or attitudes towards life and work.
During the Roaring Twenties, for example, fashion shifted from Victorian-style dresses to shorter hemlines and dropped waists that reflected the sexual freedom of the times. Many designers also started to use more exotic fabrics and elaborate decorations. This is regarded as the birth of modern fashion.
While the style of clothing is influenced by cultural and social factors, the specific choice of garment is usually dictated by personal preferences and tastes. These are typically influenced by age, body type and social status, but can also be a result of experimenting with different styles during the adolescent period.
While styles tend to be short-lived, certain types of garments may be considered classic, with a timeless look that transcends particular trends. This is especially true of clothes made from high-quality materials that are designed to last, such as linens and cottons. Customisation and personalisation are emerging trends, with many brands offering customers the option to choose their own fabric, colour and design options for a one-of-a-kind garment.